LocalPNW provides hyper-local footage for real estate professionals who want their content to feel more established, relevant, and local.
You already know your markets. The challenge is showing that online in a way that feels real, not generic. Video is the closest thing to being there in person. When people can see a place—its neighborhoods, streets, homes, and rhythm—they understand it faster and trust it more. Hyper-local visuals turn ordinary videos into content that actually reflects the markets you serve.
LocalPNW gives you instant access to curated Pacific Northwest video clips you can use across your marketing—social media, listings, websites, email campaigns, and client communication. These aren’t finished videos or templates you’re locked into. They’re flexible visual assets designed to plug into the content you’re already creating.
Whether you’re a broker, a team, or an office, LocalPNW becomes a growing visual library you can return to anytime—without reshooting, outsourcing, or starting from scratch.
Over time, it works as a living resource that strengthens your online presence and reinforces your connection to the places people are actively searching, researching, and deciding where to live.
ABOUT
Our Approach
LocalPNW is designed for real estate professionals who are already creating (or attempting to create) video content and want it to feel more grounded, local, and established.
It’s a fit for:
Brokers who want their videos to reflect the markets they actually serve
Teams that need consistent local visuals without constant reshoots
Offices that want a shared visual foundation staff and brokers can build from
LocalPNW is not a video production service and it’s not a content-coaching program. It’s for people who understand the value of showing up consistently and want better building blocks to do that well.
Who LocalPNW Is Built For
Most real estate video content looks the same because it relies on:
Generic stock footage
One-off shoots that don’t scale
Or agents starting from scratch every time
LocalPNW takes a different approach. Instead of selling finished videos or forcing a specific format, LocalPNW provides professionally captured, hyper-local footage that can be reused across:
Social content
Listings
Websites
Email campaigns
Office marketing
You decide how it’s used. The value compounds the longer you have it.
What Makes LocalPNW Different
LocalPNW footage is designed to plug into what you’re already doing.
Clients use it to:
Elevate talking-head videos with local cutaways
Add visual context to market updates and listings
Support email and website content with real neighborhood visuals
Create repeatable social content without reshooting
The footage isn’t prescriptive. It’s flexible by design, so it works across styles, platforms, and experience levels.
How People Use LocalPNW
LocalPNW isn’t built for a single post or promotion. Once licensed, your market footage becomes:
A reusable visual foundation
A consistency tool, not a creative bottleneck
A resource that keeps working as people search and discover your markets
The goal isn’t more content. It’s content that keeps paying off.
A Long-Term Asset, Not a One-Time Campaign
LocalPNW is built and operated by Squawkbox Media, a Pacific Northwest–based video production company with years of experience working with real estate agents, teams, and offices.
Everything inside LocalPNW is informed by:
Real production workflows
How agents actually use content
What breaks when systems get too complex
This isn’t theory. It’s built from what’s worked in the field.